How to Price a Photo Keepsake Your Pet Clients Will Actually Buy

The most common mistake we see from new partners is pricing it too low. Not because the product is cheap, but because the owner compares it to a framed print they used to sell for $60 and guesses from there.

That comparison does not hold. Here is how to think about it instead.

Do not anchor to a print

A print is a sheet of paper in a frame. This is a 20 mm thick piece of glass with a solid wood base, made one at a time, that weighs 1.8 kg (nearly 4 lb) — the net weight with its base, before packaging. It sits on a shelf and it stays there.

Customers do not price what they can photograph. They price what they can pick up. Put the sample in their hands and the comparison they make is to a piece of art, not to a print.

Retail price on our own store is $329 — one size, one price, no tiers. That is the number your customer sees if they find us directly. It is the ceiling you are pricing under, not the floor.

Work backwards from the margin, not forwards from the cost

Partner pricing is not published, because it moves with volume and with how you sell. But the structure is simple enough to plan around.

Ask us for your per-unit cost at your expected volume, then decide what you need to clear on each piece. A studio selling into an existing session package can carry a different margin than a boutique selling it as a standalone gift, and both are fine. What matters is that you chose the number instead of inheriting it.

What you are actually selling

There are no inventory costs here. Nothing is bought in advance. Every piece is produced only after your customer orders it, so your exposure on a slow month is zero. That is a real difference from stocking a shelf, and it should be part of how you think about the price.

What you do carry is the work: collecting the photo, getting the preview approved, and being the person the customer talks to. That work is the product you are adding. Price it accordingly.

Two things that are not in the number: shipping cost and the damage case. For U.S. destinations there is free U.S. shipping. Elsewhere, shipping is quoted before the order is confirmed, so quote it to your customer the same way rather than absorbing it silently.

Do not discount it. Bundle it.

Discounting a $329 piece at all signals that the original number was not real. A bundle does the opposite.

If you run a photography studio, attach it to the session where the client has already committed — the upgrade at image selection is an easier yes than a cold ask a month later. If you run a grooming salon or a day care, put it next to a service the customer already buys, or at the moment they have just seen a good photo of their dog.

Let the client choose the image. That is the part they enjoy, and it is also the part that makes them care about the result.

Keep the sample honest

Show a real finished piece, and be straight about what it is. The piece is made of high-clarity glass — not natural quartz crystal, and the image is reproduced in full color inside the glass, not a laser engraving. One size only: 7.9″ / 200 mm, 20 mm thick.

A customer who was told the truth about the material before they bought does not come back angry. A customer who was told it was something else does, and they tell other people.

Set the timeline expectation before the sale

15–18 days from approval of the preview to delivery is the normal estimate. Each piece is made individually, and the clock starts when the preview is approved, not when the order is placed. Tell the customer that at the point of sale, not after.

Families and pet owners rarely mind waiting three weeks for something they chose. They mind being told one week and getting three.

And if it arrives damaged or does not match the preview they approved: Arrives damaged or doesn't match your approved preview? We'll remake it free. Say it plainly in your own listing too — it removes the main objection before anyone raises it.

Try it on ten clients first

Do not build a pricing page around a product you have never sold. Offer it to ten customers you already have. Watch which price point gets an instant yes and which one gets a pause. Adjust once, then publish.

If you want to work out numbers for your business, contact Onsight and tell us your business type, your expected volume and how you plan to sell it. Partner pricing is a conversation, not a list price, and you can see how the product is positioned on the partnership overview.